Tattoo Collective, a well-loved Adelaide tattoo studio, sought to refresh its brand as it moved to a new location. The challenge was to honour its established identity while creating a bold, welcoming aesthetic for a growing clientele. My solution? A complete rebrand, featuring a bespoke hand-lettered logo, alongside a traditional signwriting fit-out to complement the new space. By combining modern design elements with classic craftsmanship, I created a cohesive visual identity that speaks to the studio’s rich history, artistic vision, and commitment to exceptional tattoos.